Bitrix Site Manager

Banners

In this section

  • Filter
  • Context bar
  • List of banners
  • This page displays banners currently existing in the system.

    A banner is a picture or text of advertising nature with a link applied to it. A banner has a definite type, must be attached to a contract and can be included in a banner group. A banner can have one of the following three states:

    When setting the banner state, a user can specify the reason for change in the Comment field.

    Click Through Rate (CTR)
    CTR denotes the percentage of click-throughs to banner views. Expressed as percentage and calculated by formula: (C*100)/S, where C is the number of click-throughs and S is the number of shows. A 10% CTR banner is considered successful.
    Banner Weight
    is a value that affects the probability of choice of the banner for display. When showing a banner in the public section, a contact with the greater weight is chosen first. The more is the contract weight, the more is the probability of choosing it. After the contact is determined, the banner of this contract is selected. The more is the banner weight, the more is the probability of choosing it to show.
    Banner Group
    is the arbitrary name of a group to include the banner.

    Filter

    ParameterDescription
    Search Specifies to find a banner by the ID, name or HTML code.
    ID The ID of the required banner.
    Indicator With this field, you can find banners by the indicator:
    • red matches inactive or expired banners;
    • green matches active and non-expired banners. 
    The value of this indicator is generally defined by the indicator of a contract under the banner. 
    If the contract indicator is red (i.e. inactive), all banners of this contract will have their indicators coloured in red.
    Status The status of the sought banner.
    Site Finds banners by the site on which the matching banner is displayed.
    Visitors Finds banners by the number of views.
    Shows Finds banners whose number of impressions matches the range.
    Clicks The range of the number of banner clicks.
    CTR (%) The range of the CTR values of the matching banner(s).
    Group The group to which the required banner relates.
    Contract The banner contract.
    Type Finds banners of the specified type.
    Name Finds banners by their name.
    Code Finds banners by their HTML code.
    Comment Finds banners by their comment.

    * - These fields allow using Boolean expressions. You can get information on the syntax by clicking on the symbol "?" next to the field. For exact matching searches using this field, mark the corresponding checkbox.

    Click Set filter to activate the filter. To display all information, click Cancel.

    Context bar

    Button Description
    Add banner Opens a menu in which you can select the type of a new banner to create.
    Excel Exports data from the table to the MS Excel format.

    List of banners

    Field Description
    Checkbox column Used to select banners to which the desired actions are to be applied. Available rules and actions can be found in the action bar below the table.
    Action menu
    Clicking the action button of any banner opens a menu:
    • Edit - opens the banner for editing;
    • View - views the banner parameters;
    • View banner CTR graph - shows the banner CTR graph;
    • Copy - duplicates the banner;
    • Delete - deletes the banner.
    ID The system banner ID. Clicking the link opens the banner for editing.
    Ind. Indicates the banner state:
  • the banner is inactive (e.g. expired);
  • the banner is active.
  • Sites Sites on which the banner can be shown.
    Act. Yes - the banner is active. No - inactive.
    Weight The banner sort weight; defines the banner position in lists.
    Name The banner name.
    Type The banner type.
    Status The current banner status.
    Shows Count of banner impressions.