Web Analytics

To help marketers and other people who need the exhaustive information on the web site interaction with the outer world, we have developed the Web Analytics module. The extraordinary solution allows you to analyse online and offline advertising campaigns, estimate expenses per advertising channel, analyse the site structure and content, obtain extensive information on visitors, and much more. Most reports can be exported to Microsoft Excel.

The module offers so many functions and features that you would sink in them if we name all. In short, you can:

• gather and view the real-time statistics;
• track the real-time statistics without the need of helper images, buttons or code in your pages;
• use different criteria to sort out visitors by advertising campaigns: advertising campaign identifiers; referrer sites; search engine; target pages; country, user, IP subnet etc.
• analyse advertising campaigns:

  Statistical data

  Number of hits, new and unique visitors, unique hosts, page views, favourite pages; new andreturned visitors, advertising campaign dynamics and graphs; visitors per day; traffic; attentiveness.

  Attention to content

  Viewed sections and pages; dynamics of viewed pages and sections; entrance and exit points; site paths, path sections.

  Events (allow to register any user action on a site)

  File downloads; exiting for purchase; link and banner clicks; partners' registration; filling forms; adding items to cart; purchases; participation in polls; posts in forum etc.

  Financial indexes

  Costs; returns; profit; ROI; cost per click (CPC); cost per visitor.

• analyse site paths and path sections: period, number of pages in path, first page, last page, any page, advertising campaign etc.;
• analyse page and section traffic: period, section, advertising campaign, other parameters specified in the filter;
• analyse entrance and exit points;
• overall daily site traffic;
• site statistics summary showing information for today, yesterday, 2 days before: hits, hosts, sessions, events, visitors (new, total, etc.); 10 most active advertising campaigns etc.; send the statistics summary via the e-mail;
• keep hit information: URL, hit ID, session ID, date and time, source, visitor, IP address, IP country, UserAgent, HTTP method, cookie;
• track 404 requests;
• store visitor profiles (unique ID; sessions; events initiated by a visitor; hits; visit info: target site, advertising campaign, date and time, source, first page, last page, hits etc.; country of the IP address; UserAgent; browser languages; cookies);
• monitor online visitors;
• ban visitors (add to stop list) by one or more criteria: IP address and/or network, UserAgent, referral site, target page, target site;
• analyse referral site;
• analyse search engines:
  • indexing graph;
  • identify search robots by the UserAgent field;
  • identify clicks from search engine pages;
  • option to track indexed pages (SE hits) for a single robot;
  • view the detailed information about the robot in table form; export to the Excel format.
• automatic SE recognition system for the replenishment of a search engine table;
• analyse search phrases that visitors use to find the site;
• event registration technology - works with financial or other events;
• event type registry (an event type is the unique combination of the identifiers event1 and event2 to which an event ID is matched);
• analyse specific events; filter information by any parameter using complex logics; export data in Excel format;
• import events from CSV files using file handlers; the standard package includes handlers supporting the following distributors: Share-it, Element 5, RegNow, RegSoft;
• enter events manually with an option to set the event type;
• constantly updated IP-to-country database;
• view country-based visitors dynamics to analyze daily values (number of visitors per day from the various countries); view this data in the form of a graph (with the x-axis as the timeline);
• export any information from the module to the Excel format for further analysis;
• session emulation technology for visitors who do not accept cookies;
• precise registration of file downloads and events; protection against fraudulent counters;
• ability to customize the statistics system to store only the required amount of information to optimise system performance;
• more and more features.

Examples of graphs and reports

Users Online	Advertising campaigns
Site traffic graph	Advertising campaign graph

The Web Analytics module can display diagrams of event types. This chart displays percentage of the event types that took place on the site. This makes it easy to find actions most often performed by users on the site.

Event type pie chart

The visitor reports can be displayed on hour, day, and month basis.

New visitors hourly

New visitors daily

New visitors monthly